Ruben Garcia, the head football coach and athletic director at Falfurrias High School in Falfurrias, Texas, didn’t think much of the small group chat he created.

The collection of Hispanic high school head football coaches, assistant coaches and athletic administrators in Texas was meant to help each other make connections, share coaching tips and football strategies.

The GroupMe chat that started with less than 20 peers in 2018 is now a coalition of 700 strong. 

“I didn’t realize there was that many Hispanics out there coaching, you know coaching in general,” said Armando Jacinto, the first president of the organization and the Spring Independent School District assistant athletic director. 

Ruben Garcia, head coach at Falfurrias High in Texas, is one of the founding members of the Hispanic Texas High School Football Coaches Association. (Photo: Lourdes Trevino-Cantu)

The feeling of surprise is warranted among the members of the newly formed