The National Women’s Soccer League has hired former Learfield IMG College executive Mitch Poll as its chief revenue officer. Poll will lead the NWSL’s commercial sales and partnership marketing efforts, building on the momentum the league managed to rally in 2020.
“I’m thrilled to welcome Mitch to the NWSL at an incredibly exciting time for our league,” NWSL Commissioner Lisa Baird said in a release. “As we look to build upon our success this year, Mitch will help us continue to add value for our current partners, and importantly, help us attract new ones. We’re bullish on growth and this addition makes sure we have the team in place to deliver on that vision.”
The league’s 2020 commercial growth included the addition of new broadcast distribution partners and a series of corporate sponsors. Procter & Gamble, its women’s deodorant brand Secret and telecommunications provider Verizon inked deals with the NWSL