NWSL Hires Learfield IMG College’s Mitch Poll to Drive Revenue Efforts

The National Women’s Soccer League has hired former Learfield IMG College executive Mitch Poll as its chief revenue officer. Poll will lead the NWSL’s commercial sales and partnership marketing efforts, building on the momentum the league managed to rally in 2020.

“I’m thrilled to welcome Mitch to the NWSL at an incredibly exciting time for our league,” NWSL Commissioner Lisa Baird said in a release. “As we look to build upon our success this year, Mitch will help us continue to add value for our current partners, and importantly, help us attract new ones. We’re bullish on growth and this addition makes sure we have the team in place to deliver on that vision.”

The league’s 2020 commercial growth included the addition of new broadcast distribution partners and a series of corporate sponsors. Procter & Gamble, its women’s deodorant brand Secret and telecommunications provider Verizon inked deals with the NWSL

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Learfield IMG College Is Looking to Clean Up College Esports

Learfield IMG College, the dominant force in college sports licensing and media rights, is partnering with video game publisher Electronic Arts to launch what they say will be the largest intercollegiate esports league in the country.

Level Next will launch this fall with a nationwide tournament to crown the best collegiate Madden gamers. Built to accommodate more than 2,500 schools, the league will leverage EA’s gaming expertise with the intellectual property and multimedia rights amassed by Learfield IMG College, making it the first college esports league to feature official logos and mascots in a broad capacity.

Financially, Level Next will provide Learfield IMG College and its schools with a new opportunity to engage corporate partners and fans, especially the coveted younger ones. That added revenue, no matter how small, will help during a time when many sports are halted due to COVID-19.

“I might be overly optimistic, but I do

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