Brandon Hall Group’s 2020 Learning Measurement Study found that fewer than 16% of organizations are very effectively able to identify and track a series of metrics, including participation, satisfaction, knowledge transfer, behavior change and business impact for any of their learning.
Boca Raton, FL, Oct. 22, 2020 (GLOBE NEWSWIRE) —
Companies are not very good at measuring learning that is not formal in nature, and rely far too heavily on basic metrics such as completion rates and smile sheets. This lack of measurement effectiveness is revealed in Brandon Hall Group’s 2020 Learning Measurement Study results, which show that this shortsightedness prevents companies from transforming learning into a strategic influencer of the business. The study also finds that organizations should be less concerned with the specific ROI of learning and focus on learning’s impact on business outcomes instead.
“Unfortunately, companies that rely too heavily on completions and smile sheets are making