But don’t just post about anything — this isn’t Facebook or Instagram. “Stick to your area of expertise,” Ms. Wagadia said. “And definitely avoid engaging in political or religious debates. It just leads to a mudslinging contest, and if a recruiter or hiring manager sees that, they’re going to question your judgment.”
Make new connections — but be strategic.
“If you’re looking for a job at a certain company, start by doing an advanced search to find people you have something in common with at the company, and reach out to them,” said Michael Quinn, senior manager at Ernst & Young who specializes in helping organizations attract talent.
Avoid coming off as transactional, though. “Start by looking at their content and engage based on that,” Mr. Quinn said. “Don’t just message people because you want something.” He suggests sharing a little bit about your professional life and commenting on their