If you’re seeking a gold rush, look no further than the growth of e-commerce. Driven by digital transformation, accelerated by economic shifts and the Coronavirus, e-commerce retail sales continue to rise in nearly every category globally. This creates more than billions of dollars in revenue for companies; it creates thousands of great jobs for ambitious people.
As an advertising creative turned marketing strategist, I think about the skills needed to go from one job to another, even within related industries. There are things you have to know, things you need to know how to do, and increasingly, mind shifts you need to make.
I spoke to three e-commerce marketers about what it takes to be great at online commerce.
What you should know
Depending on the size of your company, you will need a degree of familiarity or proficiency with five common marketing levers:
- Retailer Search: Making sure