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What To Know, Do, And Think For A Career In E-Commerce Marketing

If you’re seeking a gold rush, look no further than the growth of e-commerce. Driven by digital transformation, accelerated by economic shifts and the Coronavirus, e-commerce retail sales continue to rise in nearly every category globally. This creates more than billions of dollars in revenue for companies; it creates thousands of great jobs for ambitious people.

As an advertising creative turned marketing strategist, I think about the skills needed to go from one job to another, even within related industries. There are things you have to know, things you need to know how to do, and increasingly, mind shifts you need to make.

I spoke to three e-commerce marketers about what it takes to be great at online commerce. 

What you should know

Depending on the size of your company, you will need a degree of familiarity or proficiency with five common marketing levers:

  1. Retailer Search: Making sure
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John Seckel and His Team at Exclusive Marketing Agency Are Changing Marketing, and It’s Working

SAN DIEGO, CA / ACCESSWIRE / November 11, 2020 / Exclusive Marketing Agency (EMA) was founded three years ago by serial entrepreneur John Seckel. The company was established to help small and medium business owners achieve financial freedom and the right work/life balance that they deserve, for a fraction of the cost of having internal marketing teams or hiring other marketing agencies. EMA does all of this through successful digital marketing campaigns and by utilizing a team of experts and key strategies to help their clients scale their businesses.

“We attach to a small or medium business as their marketing department within 48 hours and try our best to make an immediate impact. It’s a closer type of partnership where we want our clients to feel like we’re a part of their business. Almost like employees,” says John Seckel.

EMA offers its clients a full suite of affordable marketing strategies

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Simplilearn and Purdue University Launch Post Graduate Program in Digital Marketing

The Post Graduate Program in Digital Marketing is delivered via Simplilearn’s high-engagement bootcamp-style learning delivery model. This model provides learners with an effective combination of self-paced, online classes, expert, instructor-led, live virtual classrooms, and interactive labs. With 200+ hours of applied learning and 40+ hours of self-paced learning modules, the program offers participants a comprehensive learning experience that covers advanced digital marketing strategies. The key domains covered include search engine optimization (SEO), social media, pay-per-click (PPC), web analytics, and email marketing. The program also offers interactive Masterclass sessions with top instructors from Purdue University. At the end of the program, learners will get to work on a Capstone project and the opportunity to solve real-world marketing challenges. 

Upon completion, program graduates will receive a joint Post Graduate certification from Simplilearn and Purdue University, along with the Purdue University Alumni Association membership. Learners will also receive certificates from Simplilearn

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Top 10 Mistakes Digital Marketers Make With Salesforce Marketing Cloud

Chitiz Agarwal aka Kumar is a Salesforce.com evangelist with 14 yrs of IT experience. He is the founder and CEO of Techila Global Services

We live in a world of marketing automation and business analytics. Over time, the need for automation in the smallest of businesses and every sector of the industry has skyrocketed.

Salesforce Marketing Cloud is one platform that can help businesses fulfill this need for marketing automation, helping them interact with their clients throughout their buying journey and improve the same by providing personalized services at every stage.

However, many marketers tend to make certain specific mistakes that can lead to their own strategies backfiring. From my experience, here are some of the most common mistakes digital marketers commit while using the marketing cloud and how you can avoid them:

1. Spreading Yourself Thin

Most digital marketers make the mistake of targeting as many customers

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Six Ways Marketing Audits Can Benefit Your Business

Co-Founder & CEO at HawkSEM, helping brands “crush it” through ROI-focused, results-driven digital marketing programs for over 12 years.

When you have a marketing program that includes an experienced team, solid SEO performance and optimized ads, it’s tempting to trust that everything is operating as it should be. 

Unfortunately, this mindset can leave your brand vulnerable to wasted ad spending, doubled-up efforts and low-performing campaigns. Luckily, there’s a simple way to combat this: conducting a marketing audit.

A marketing audit is essentially a thorough analysis of your digital marketing efforts, from content and strategies to ads, website copy and everything in between. It’s a way to make sure that your practices are lining up with your goals and key performance indicators.

At my company, we often conduct marketing audits to uncover the strengths and weaknesses of a given program. One of our clients saw a 61% bump in

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6sense Launches Enhanced Account-Based Reporting to Align Sales and Marketing on Qualified Accounts

Next-generation metrics operationalize 6sense Qualified Accounts (6QAs), provide insights on account progression through the funnel, and ensure marketers can proactively optimize campaigns

6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns.

Qualified leads are a notoriously contentious topic amongst sales and marketing teams. The 6QA ends debates about lead quality by unifying revenue teams on when in-market accounts are ready to convert to an opportunity. 6sense’s patented approach to AI-powered predictions determines each account’s current buying stage, which aligns teams on the ideal time for sales and marketing actions to increase account engagement. On average, organizations that adopt

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Higher Education Marketing Agency, Cygnus Education Announces New Advisory Board

PHILADELPHIA, Oct. 16, 2020 /PRNewswire/ — Cygnus Education, a full-service performance marketing and enrollment management solutions provider dedicated to serving higher education institutions, has announced the formation of a new advisory board. This group of well-renowned members of the business and higher education communities includes Mary Terese Agoglia Hoeltzel, CPA, SVP Tax and chief accounting officer at Cigna Corporation, Michael Platt, founder and former chief executive officer at PlattForm Advertising, and Ross Shanken, founder and chief executive officer at Jornaya.

Mary Terese Agoglia Hoeltzel spearheads Cigna’s finance technology infrastructure, as well as financial reporting. Cigna generates more than $150 billion in annual revenues and manages assets valued at close to $155 billion—a number that has more than doubled throughout Hoeltzel’s tenure. Ms. Hoeltzel previously served as SVP and chief financial officer at General Electric’s Equipment Services division. 

Michael Platt, an Ernst & Young Entrepreneur of

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Four Powerful Ways Businesses Can Grow With Predictive Marketing

AI Tech Entrepreneur, C-Suite Executive and Advisor. CEO, Co-Founder of Morphio.

Imagine being able to look into the future and see whether marketing campaigns are home runs or duds. You’d essentially have a crystal ball. Well, it isn’t something out of a sci-fi movie. You simply have to use predictive marketing software.

Predictive marketing solutions use historic and current data to train mathematical models. These forecast the performance of marketing campaigns, customer segments and channels, allowing businesses to focus on ventures that will improve their bottom lines while moving lagging assets to the back burner.

If you’re interested in adopting this type of software, look for demos and trials. Give them a test drive. My company’s software is one option, but there are many others on the market. SAP Analytics Cloud and MicroStrategy’s analytics platform are popular choices among enterprises. No matter the tool, ensure that it integrates

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Four Stages Of The Content Marketing Sales Funnel

By Solomon Thimothy, founder of OneIMS, a growth agency, as well as Clickx, a digital marketing analytics platform for agencies and businesses.

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. 

But all too often, content marketing gets treated like something “extra.” Some business owners believe that while it facilitates sales, content marketing can’t support an entire sales funnel. 

I think they’re wrong. 

The content marketing sales funnel can be extremely beneficial to your business. When done correctly, content has the power to bring potential customers entirely through the sales process to eventually become paying customers. 

But what does that sales funnel look like? Let’s take a look at the four stages of the content marketing sales funnel. 

Stage 1: The Introduction 

The very top of the content marketing funnel is the introduction. This

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