A college student who had been working part-time at a Sherwin-Williams store in Ohio was fired in July when the company discovered he was posting paint-mixing videos on TikTok, according to a report.
Currently his channel, @tonesterpaints, has more than 1.4 million followers.
Tony Piloseno had been using his account to show his company what it could do on social media by marketing its brand to a younger audience, he told Buzzfeed News.
Piloseno would mix different colors of paint to create new colors. He would also experiment with blueberries, a quarter coin, and even beer.
According to termination papers Piloseno provided to BuzzFeed News, the official cause of his termination was “gross misconduct,” that included “wasting properties [and] facilities” due to making the videos during work hours and using company equipment, and “seriously embarrassing the company or its products.”
A company spokesperson later admitted he was fired due to